How to Write a Compelling Instagram Bio

When was the last time you reviewed your Instagram Bio?

For businesses of all sizes, an active social media presence should play a considerable role in your marketing strategy.

BEFORE ANYTHING:

SWITCH YOUR ACCOUNT TO A BUSINESS PROFILE

Go to the hamburger menu on your profile
Tap “Settings”
Tap “Account”
Tap “Switch to Business Account”

Pro Tip:
Connect your Instagram business account to your business Facebook Page. It provides significantly more features for marketing.

BIO BASICS

MUSTS

Stay under the 150-character limit.
Use line breaks and emojis
Use a “Link in Bio” tool to share multiple links
Include a call-to-action

MAKE IT CLEAR WHO YOU ARE:

Name
Short description
Contact information
Website URL
Hashtag(s)

ADD DETAILS

Include your business/account category
Contact information (email, phone number, and address). Visitors can tap “Contact” to call or email

Pro Tip:

Make sure your Facebook Location Service is turned on (to help even more people find you).

URLs

LINK IN BIO

At a minimum, include a link to your website in your Bio. To maximize Instagram posts for business, including “Link in Bio” is essential to driving results. Unless you’re sponsoring a post, URLs aren’t clickable, and the odds of someone using a link copy/paste method are slim.

Ideally, include a master URL (a.k.a. “Link in Bio”) leading to a landing page. There a user will find the current link as well as links from your previous Instagram posts.

There are numerous paid (and free) platforms to help expedite the process: Dash, url.bio, Campsite, JotURL

Pro Tip:
Customize your “Link in Bio” landing page to reflect your branding.

SEARCH OPTIMIZATION

Include keywords in your profile’s “Name” and “Description” fields to appear in more search results.

Tap “Edit Profile” near the top of your Instagram profile
In the “Name” field, update the text to include your keywords
Tap “Done”

Pro Tip:
Leveraging descriptive words boosts your presence in search results.

CALL-TO-ACTION BUTTON

Make it easy for visitors to learn more about your business, make a reservation, etc. Encourage them with a call to action. CTA buttons are available for Instagram Business accounts.

FORMATTING

LINE BREAKS

Line breaks don't render white space. See how to create a line break:

1. Tap “Return”

2. Enter punctuation (e.g., period, dash)

3. Tap "Return" again

EMOJIS

Emojis in your Bio helps quickly convey information about your business. Including one or two can help draw the eye to essential information.

Last line of your Bio pointing to URL
Physical location/address
Email address
Priority information
Phone
Hours
Events
FYI
Announcement

SPECIAL CHARACTERS

Add special characters to your profile but don’t overdo it – it’s important for accessibility reading tool interpretation.

Open a Word or Google doc.
Type/paste your Bio text.
Tap “Insert” to add icons within the text.
Tap “Advanced Symbol”
Select all text
Copy text
Open Instagram in a web browser
Tap “Edit Profile”
Paste text into Bio

WHITE SPACE

How to create white space:

Select all text
Copy text
Open a notes app on your phone
Paste text into the app
Tap “Return” to add space
Select all text
Copy text
Return to Instagram
Paste text into Bio
Tap “Done”

FONT

Change your Instagram bio font:

Visit an Instagram font generator site
Review options
Format your text
Copy text
Open Instagram
Tap “Edit Profile”
Paste text
Tap “Done”

Try these sites for fun fonts:

LingoJam, IGfonts, MetaTags, FontGet, FontsSocial

It’s okay to take baby steps – grab 5 minutes here and there – it doesn’t have to happen all at once. An iconic Instagram brand profile is one of the more straightforward marketing initiatives to check off your to-do list.

TOMATO ROCK

For many organizations, balancing marketing initiatives with day-to-day operations is challenging. Tomato Rock Communications offers affordable, full-service marketing. We simplify the process – bringing your brand to life, empowering you to focus on your business.